Lifetime has recruited Queen Latifah to help with its new Every Woman Counts campaign by asking ladies across America to complete the following sentence: "If I Were President, I would ...."
Lifetime is recording Latifah's interviews during stops on her Trav'lin' Light concert tour. The vignettes will begin airing on the network in January and will run through Election Day on Nov. 4. Designed to draw attention to issues of significance to women that are often lost in the frenzy of campaign coverage, the spots will also air as broadband vignettes on myLifetime.com.
"Women have a lot to say about the issues they want addressed in the presidential campaign. I am excited to join forces with Lifetime Networks to use my tour to get their voices heard," said Latifah. "It doesn't matter what party the women I talk to are affiliated with; we just want to make sure that women, 52 percent of the population, get the opportunity to get their point across because they are shaping our country's future."
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